Nike Inc. and Sony Corp. announced a collaboration on a limited-edition, PlayStation-inspired sneaker with gaming enthusiast Paul George?and Oklahoma City Thunder star.?As a gamer, you will hope?to set down your controllers for this?unquestionably.

The PG2 sports?hues as a PlayStation controller’s buttons (purple, green, blue?and pink), glow-in-the-dark rubber soles, and a starry galaxy print on the sock liner. The most pleased?feature, but?is a tongue that, with the press of a button secreted within the shoe, lights up and and vibrates as?before-mentioned?a PlayStation controller. Actually the battery?can’t be replaced, but with a 150-hour lifespan, it can?be used?so long as you remember to turn it off. The shoes will be available all over the world?– starting on?February 10, with a price tag of approx. $150.

Start From the New Year

Nike?has been amping up direct-to-customer sales of rare kicks as part of a broader business strategy, which?advocated?the limited-release sneaker with the original Air Jordans. Last year,?in a crucial?earnings report, sales in the decisive?North American division fell 3 percent from a year earlier, improving?the question: The?direct-to-customer sales of limited edition sneakers could settle?the problem of Nike’s stagnant sales?

Actually in the past year, the company has unveiled a huge number of collaborations, including?a lime green shoe inspired by the sports drink, the Air Jordan 6 “Gatorade,” ; a dark-denim line produced with New York-based chef David Chang, the Nike SB Dunk High Pro “Momofuku,” ; and the Kith x Nike LeBron 15 “Long Live the King” collection with the Ronnie Fieg-helmed, street-gear retailer Kith

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Women Wearing Nike Shoes

Rare demands

Two recent mobile app reforms have helped fuel demand: 1. Shock Drop, which delivers alerts to purchase hard-to-find sneakers;

2. SNKRS Stash, which uses geo-locations to unlock access to prized Nike and Jordan products.

Nike Back To The Future Shoes

It sounds wonderful about the Nick back to the future shoes, which is one of the best shoes I like.

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